What I got wrong
Having spent much time doing youth ministry the past two decades, I was convinced of a couple of things regarding youth and young adult faith:
- Young Christians understand themselves as a minority
- They live out this status as a minority with a sense of conflict and persecution or embarrassment and quietness towardness the broader culture
- The Church is viewed negatively; certainly not a place young people would go when they yearned for purpose, community or beauty
- The eroding cultural centrality of Christianity necessitates a conscious effort by families to produce faithful Christians
Sociologists like Chris Smith of Notre Dame and his argument that society in the 1990s jettisoned religion (que the R.E.M.!) have reinforced my framing. Also, I have followed the work of religious demographer Ryan Burge, who has shown the myriad ways that Christianity loses adherence year after year.
So when my daughters, especially my older daughter, reported that high schoolers did not view Christianity with suspicion (if not disgust), I did not believe them. When they told me their peers - likely a majority - are proud to be Christians, I argued this was simply an anomaly of the school district where we live.
I have come to accept that I was wrong and my daughters were correct. The religious environment facing young people today is not simply the demographic trends of the 90's playing themselves out in a more extreme version.
- First, things are changing, revival is underway
- Second, this revival likely escapes notice
Revival: I vote yes.
Most of us know the story of the decline of the mainline church, the Roman Catholic church and increasingly, the evangelical church.
So I want to tell you another story, that is the rise of faith among Gen Z (and Gen Alpha). I started paying attention to this around two years ago. We began having visitors to our church who were people in their 20s, perhaps early 30s. Every month, another young adult visits my congregation. I likely had as many 20 somethings in worship this past Sunday as 40 somethings. That is super unusual in my community, where the median age is upper 40s!
The whole vibe is changing. Returning college kids come with their parents for Christmas Eve worship, but then attend in January or in the summer. Young men come to my office and confess their porn addictions to me. Young women come to me and ask me for a young women's professional cohort. Families return to worship telling me their older high schoolers and college age kids wanted a church home.
This extends beyond my congregation suddenly having a season of renewal. The Instagram bios of high schoolers I help coach include crosses or even bible verses. People in my church tell me that younger coworkers openly admit they follow Christ in ways that my generation simply didn't talk about. Charlie Kirk not only built a movement, but shaped an election and likely the piety of so many. Searches for "How do I become a Catholic" searched 350 percent in 2025! The Roman Catholic "Hallow" app - whose logo is to the left - was the number #1 Apple download on Ash Wednesday, 2025. Even more interestingly, it costs money to purchase this app!
Something big is happening.
So why isn't the data picking this up?
This is where the plot thickens. First, though we need to award "participation medals" for reasons why we've not observed the revival of Gen Z people:
- We have experienced so many years of decline, we don't believe revival could or would happen. Turns out in life, we don't see many things until we believe them.
- Most mainline churches, due to their small size, existing demographics and location are not likely to be the first places that young people reengage with church. The whole leadership/brain trust of the mainline isn't going to observe this in their congregations.
But now for the real reasons I think we are not picking this up
Influencers and the algorithm drives this
The other day my one daughter asked me if I had heard of a certain Christian influencer, Bryce Crawford. I admitted I did not. Turns out he has 2.8 million followers on Instagram. He is 22. Even more on TikTok. I did another search of Christian influencers. It surprised me how many of these influencers have millions of followers. One video by Bryce (or any of the others) produces as many viewer minutes as a lifetime of most pastors' sermons.
This isn't just about social media influencers. When young people come to church this often follows a long time of watching videos online. But they are not the videos of my congregation, as they try to figure out if we might work for them to attend. Instead, they consume tons of YouTube videos about all sorts of things, from pornography, to creation, to Jesus' divinity.
It is worth nothing that YouTube isn't simply a supplement, but a replacement. For an older generation, family member or religious leader were a primary authority. For young people, they bypass these traditional sources altogether, letting the algorithm drive them toward what else has been watched, shared and liked. It is fascinating too, to consider how traditional criteria like denomination, education and ordination matter almost nothing in this online ecosystem.
This entire ecosystem of content and creators that drives faith develops alongside of, but not always as a part of existing religious structures. Certain denominations, seminaries, famous preachers and churches have found a way into this infrastructure. The Pope has a big Instagram following, for example, as does the daughter of televangelist TD Jakes. But many of the big names found ways to develop and leverage parachurch organizations. For example, the largest Lutheran provider of content is 1517.org, which is not related to any particular Lutheran institution. Moreover, one could even argue that Mockingbird is a bigger content producer, and even though it has explicit Episcopal ties, articulates heavily from a Lutheran perspective.
Most importantly for my argument, my social media feeds rarely show me videos of these rising influencers or theological videos. The algorithm isn't proposing me people of a different generation and different ethnic or racial background for me to follow. This should not surprise me. The algorithm delivers Christian content created by 22 year-olds not to middle aged men, but to teenagers. Case in point -- the person most grieving the death of Charlie Kirk in my church was a 12 year old boy! That there is an explosion of Christian content and that this is reshaping the "brand" of Christianity into something positive likely isn't coming across the average member in my congregation.
Spiritual but not religious
At this point, some of you may say, okay, there are lots of people watching videos made by Christians online. The data though shows that worship attendance numbers aren't really budging. Worship numbers admittedly have stopped declining, but if we were in a revival, wouldn't we experience a surge in attendance?
Chris Smith (the above noted sociologist) is correct, that our society no longer anchors itself around worship. One could argue, even if we saw a revival of Christianity among older people, we would not experience a surge in worship. Beyond people's increased weekend alternatives for their time, people's attitudes toward worship have changed. People have started to view worship as one of many spiritual activities, along with Bible study, acts of service, "holy" conversations with friends, making religious music and prayer time as different options that can fit into one's schedule. I've quipped that I feel more like a spiritual rec center director than a pastor these days, called to provide a variety of spiritual experiences for people.
Moreover, the younger the person, the more likely they are to feel comfortable with online engagement. For an increasing number of people, online worship does not represent a derivative product, but a genuine if not preferred spiritual experience. This extends beyond worship into all of the other array of ways to engage online: Watching reels, using Bible apps, texting in group threads, listening to Spotify and who knows, maybe even talking to AI about God questions. (I love how this top Christian and Gospel Spotify playlist uses "saves." This is the normal way lists are shared on Spotify, they are saved, but it seems fitting!)
Perhaps most strangely though, is that for young people, there is likely a far more porous boundary about what is Christian and what is not. This is the generation where 65% claim that following the stars has reduced their anxiety and boosted their confidence. Witchcraft Pinterest posts by this generation have skyrocketed. Just pick what you would consider a spiritual practice on the margins, if not outside traditional Christian spirituality, and you will likely find an internet statistic saying that Gen Z or Gen Alpha shows an increase. The rise of interest or even affirmation of Christianity has not meant a decrease in spiritual practices associated with Christianity.
What is happening? One needs to remember that this generation's Christians, already a minority, worshipped twice a month. The majority of humans under 30 in our country have only been to church a handful of times in their lives, if at all. When was the last time you went to a church wedding?? Most of this generation did not grow up reading the Bible, did not have religious music in schools, did not have prayers before meals. They are generally unchurched, not de-churched.
When my generation said they were spiritual but not religious, this meant they didn't want to reject God, but they wanted politely to say that everything else lacked authenticity and meaning. Gen Z and Gen Alpha cannot help but be spiritual but not religious, because for so many in this generation, they have no framework for discipleship inherited from their parents. They lack the negative association to Christianity plaguing their parents generation, but they do not have communal practices and habits passed down to them. My generation burned the roots; this generation often lacks them all together.
As I mentioned early, the older people in our society have migrated towards a more eclectic mix of religious practices; very few have all of their spiritual needs met by one house of worship. But they still have the inherited list of what is expected out of a Christian (worship, serve, pray, read Scripture, etc.) Young people often are coming to Jesus out of their spiritual hunger, but they lack the awareness of the institutionally based discipleship framework.
To put it another way, a typical 20 something might
- identify as a Christian on Instagram
- follow numerous Christian influencers on various social media
- listen to Christian music on Spotify
- check out a campus Christian group on occasion
- have prayer beads the bought on vacation
- have a Bible their grandmother game them
But they also might
- not be baptized
- consult an astrology app
- not have a congregational home
- not worship in person more than a handful of times a year
- never have prayed the Lord's prayer
- have a poster of a Buddhist prayer in their room
The builder generation built the post WW-II restaurant, the boomer generation added one down the street with guitar music, my generation chose to eat at home generally, but this generation has come back for the buffet. And they are bringing with them some extra snacks they packed in case they don't like the food here; scratch that, they likely ordered it via Door Dash.
Therefore, when you look at most "restaurant" metrics, you likely don't catch this revival in the craving people have for the "food" of Christianity.
What does this mean?
On some level, this energizes me. Young people have an openness to faith not seen in decades. How might the Holy Spirit call us into action? It also terrifies me a bit. I have a haunting sense that the existing church will struggle to pivot or survive if these patterns of spirituality will develop into the norm. What kind of church could foster discipleship within this context?
Ultimately, I want to start a conversation. I want us to move beyond ignoring it; I want us to move beyond judging it. I want us to take seriously this renewed interest that expresses itself so differently than I thought possible. Feel free to email, call or text me and let's pick up the conversation!